BaraBara is turning the invisible engine of African transport into a formal, data-driven asset. The numbers are enormous and largely untapped.
11.8M
Motorcycle taxi riders in East Africa
+ 870,000 vehicle taxis
$3.8B
Ride-hailing market by 2030
East & Central Africa
15M+
Total Addressable Market
drivers across target countries
$40M+
Daily Transaction Value
Kinshasa alone · <1% digital
Why Invest in BaraBara?
Three compelling reasons to partner with us
1
First-mover advantage for African realities▼
We are not a Western port. We did not take an app designed for New York or London and try to force it onto Africa's roads. BaraBara was built from the ground up for unreliable internet, hybrid payments, and respect for micro-entrepreneurs. That means we have no real competitors in our core market.
2
Government backing▼
We have signed Letters of Intent with multiple Ministries of Transport. Governments want formalization, data, and tax revenue. BaraBara delivers all three. This reduces regulatory risk significantly compared to ride-hailing platforms that fight with city authorities.
3
Simple, proven revenue model▼
Our revenue comes from three streams: daily commissions from active drivers (low risk because they are auto-debited from wallets), annual subscriptions from all drivers (predictable, upfront revenue), and advertising from local and national brands (telecoms, beverages, financial services) who want access to our driver and passenger audience. We project onboarding at least 50 brands per year across our operating countries.